Julienbroadstock
Design practice of
Julien Broadstock
London + Sydney
About
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Strategy-led designer with keen intuition. Passionate about future-facing ideas, creative craft, and brands that take risks. Never satisfied, always pursuing greatness, blindly wanting to make the world a better place.
I have 5+ years of freelance experience, including running my own full-service creative studio, all while completing a double degree in Design and Creative Industries.
Currently operational at That Thing.
Projects
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ARX
Logo, Art direction
Buds
Brand, Digital, Guidelines
Dellish
Logo, Brand, Custom type
Fitr
Logo, Brand, Art direction, Digital, Guidelines
Weed.de
Brand Refresh, Digital, Guidelines, Motion identity
Lone wolves club
Brand, Illustration, Motion, Guidelines
MasterRemit
Brand, Art direction, Guidelines
Miscellaneous experiments
Logo, Illustration, Motion
Currently operational at That Thing.
Featured work
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Fitr
Logo, Brand, Art direction, Digital, Guidelines
Fitr had built a strong coaching platform, but growth was being driven heavily by paid performance marketing. In a crowded market full of coaches selling the dream, the challenge was to attract the coaches who would actually stick with Fitr, build their businesses and succeed. We repositioned Fitr around a simple belief: real work deserves real results.
Fitr needed a brand that could work across every part of a coach’s journey. We created a visual system that flexes from the dense schedules and data of the coaching platform, to the quick decisions of the mobile app, to the bigger brand world beyond it. One system, built to be clear, recognisable and full of energy wherever it shows up.
The new brand gives Fitr something performance marketing alone can't: a reason for the right coaches to choose it and stay with it. By connecting with coaches at every stage of their journey – from getting started to building a business that lasts – Fitr has a brand built to create successful, lasting relationships.
2026 @ that thing
We created an energetic and friendly brand identity that brings MasterRemit into the hands of modern users.
The logo stands as the nucleus of MasterRemit, working with the palette and imagery to communicate reliability, speed and empower people towards financial freedom.
Featured work
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Lone wolves club
Brand, Illustration, Motion, Guidelines
Lone Wolves Club started life as a response to a tumultuous period in the music industry. As the majors adjusted their focus (and with it their headcount), lots of industry lifers found themselves in the wild for the first time. A few of them decided to start up a network – initially for people to catch their breath, take a beat and realise that they were not alone.
Over the next year, the pack grew and grew, bringing in a mix of seasoned experts and new talent. What started as an ad-hoc Slack channel grew into a movement of thought leaders and an invaluable resource for advice and expertise. All at a time when the music industry needed it most.
Working closely with the founders, we’ve created a brand that sums up the curiosity, courage and kindness that runs through every bit of Lone Wolves Club. The brand moves them from a below-the-radar single channel to a multimedia organisation. Time for the pack to grow, and lead the entire music industry to new territories.
2025 @ that thing
Descriptor
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Julien Broadstock is a designer from Sydney, Australia, currently based in the grand city of London. From the moment of birth, he was destined to push pixels, craft logos and build guidelines that are seldom seen — in fact, making the logo bigger might even be his greatest joy... ha.
Juli(e)n blends creative intuition and play with a meticulous care for craft. His eye is specific and considered — able to discern pain points and provide clear direction. He thrives in collaboration, knowing when to push solo and be a team player. He considers relational trust a team’s greatest strength. Julien is passionate about typography, lettering and the intersection of visual design and materiality.
Featured work
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MasterRemit
Brand, Art direction, Guidelines
MasterRemit is a fintech company that makes it easy, safe, and fast for people to send money at low cost to their
loved ones.
Our mission was to reimagine the brand and digital experience of MasterRemit, and help ignite a movement toward a future where financial empowerment is a fundamental right for all.
We created an energetic and friendly brand identity that brings MasterRemit into the hands of modern users. The logo stands as the nucleus of MasterRemit, working with the palette and imagery to communicate reliability, speed and empower people towards financial freedom.
2024 @ jaja studio
Collaborators:
Julien fischer
henricco marcieri
We created an energetic and friendly brand identity that brings MasterRemit into the hands of modern users.
The logo stands as the nucleus of MasterRemit, working with the palette and imagery to communicate reliability, speed and empower people towards financial freedom.
Featured work
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Miscellaneous experiments
Logo, Illustration, Motion
Some fun stuff xx
2023—current
Profile
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Strategy-led designer with keen intuition. Passionate about future-facing ideas, creative craft, and brands that take risks. Never satisfied, always pursuing greatness, blindly wanting to make the world a better place.
I have 5+ years of freelance experience, including running my own full-service creative studio, all while completing a double degree in Design and Creative Industries.
Currently operational at That Thing.
Contact
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julienbroadstock@gmail.com
Personal gallery
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Yours, truly
Hiking, Tennis, Reading, Sweets & Sketching